Sara Schuttloffel is the Director of Public Relations and Communications for the Ironworker Management Progressive Action Cooperative Trust (IMPACT). Sara has over 7 years of cumulative experience in public relations and communications as well as experience working in all three public relations sectors – in house, agency and consulting. Sara specializes in strategic communications, media relations, branding, crisis communications and digital communications.
Before joining IMPACT, Sara worked as a PR consultant and her clients included Volkswagen America, the American Red Cross, the Center for Responsible Lending, International NGO Lupwa Lwabumi Trust and DC Fashion Foundation. Prior to working as a consultant, Sara worked at a public relations firm serving clients such as Raytheon, the government of Sri Lanka, the Kurdistan Region of Iraq and ITT. She created and implemented communications plans for her clients and made recommendations on strategic communications, branding, content marketing and messaging to increase brand awareness.
Accolades she received for her work include 2013 Georgetown Branding Award for the campaign she created for Volkwagen America targeting millennials.
At IMPACT, Sara manages media relations, publicity and digital communications. She develops strategic communications plans for IMPACT and crafts and refines core messaging. She also serves the Iron Workers (IW) and its contractors in a consulting capacity, making recommendations on messaging and content marketing to raise brand awareness. In just the first 8 months with the Iron Workers and IMPACT, she secured interviews and placed important stories in major national media outlets, industry magazines both in the U.S. and Canada and regional news outlets. She also published an opinion editorial in the coveted Viewpoint page of the Engineering New Record (ENR) on behalf of the Iron Workers Executive Director of Apprenticeship and Training.
Sara earned her master’s degree in Public Relations and Corporate Communications from Georgetown University and holds a Bachelor of Arts degree from South Dakota State University in Political Science and International Relations.