The Marketing the Ironworkers course is designed to harness the brainpower, manpower and passion of Business Managers by giving them the skills to "sell" superior ironworker training and workmanship to customers, non-union contractors and signatory contractors through more effective relationship-building and marketing techniques.
The IMPACT course consists of a full eight-hour session outlining specific techniques Ironworkers should use to market themselves. Designed specifically for Business Managers, the course includes valuable information on branding, marketing basics, maintaing working relationships and creating marketing plans. Local unions can use the tools they learn in the course to build a positive ironworker brand by meeting one-on-one with non-union construction contractors, as well as existing signatory contractor partners.
For more information on this course, please contact the IMPACT office at firstname.lastname@example.org or (800) 545-4921.