Ironworker Management Progressive Action Cooperative Trust

Expanding Job Opportunities for Ironworkers and their Contractors

  • 2018 North American Iron Workers / IMPACT Conference
  • New World-Class Breakouts & Speakers
  • Registration is open
  • Secure your spot today

“I think that anyone who attended this conference would have to admit that very honest, and straightforward labor-management dialogue was the driving theme of the conference… And in times such as these, that is exactly what people are looking for in their leaders. What the Ironworkers have clearly set forth is that “activities” should not be mistaken for “results”. The more labor (and management) leaders who embrace this approach, the more market share will directly result.”

Mark Breslin
President
Breslin Strategies Inc
San Ramon, CA

Articulating Value: Identifying Your Competitive Advantages


Thursday, October 12, 2017 (8am - 5pm Canada/Pacific)
Delta Hotels Grand Okanagan Resort
1310 Water Street
Kelowna, BC V1Y 9P3
Canada

My Meetings

Articulating Value: Identifying Your Competitive Advantages: This 1-day hands-on workshop is focused on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customerís perspective. Why from the customer perspective? Because, if your customers can identify what sets you apart from your competition, they are more likely to choose to work with you rather than your competitors. At this one-day workshop session, participants will:

1. Develop potential competitive advantage statements that better articulate your organization's value
2. Implement a process for uncovering Competitive Advantages
3. Understand how Competitive Advantages can make sales and marketing materials more effective, including your website
4. Create a list of newly drafted Competitive Advantage statements that articulate your value to your customers
5. Practice articulating your organization's value proposition

Participants should bring copies of any marketing materials they currently use to the class, such as brochures, web pages, facebook pages, business cards, and more.

Instructors: Craig Mowrey, Smart Advantage and Brian Neff, Smart Advantage.

To register, please contact Bert Royer, IMPACT Canadian Regional Director at (306) 536-0442 or broyer@impact-net.org.

Registration Includes:
Breakfast & Lunch

Who Should Attend:
This course is appropriate for any individual or organization that has a desire to craft and effectively articulate your competitive advantages and the benefits these advantages can provide to your customers.

Meeting Attire:
Business Casual

Registration Fees:
These fees are available through 10/12/2017
Name Price Available To
Member $0.00   Member


Is Media Allowed?
No

General Hotel Information:
Delta Hotels Grand Okanagan Resort
1310 Water Street
Kelowna, British Columbia
V1Y 9P3

Travel Information:
The nearest airport:
Vancouver International Airport, BC (YVR)
Kelowna International Airport, BC (YLW)


For more information please contact:
Ms. Elaine Darby
Administrative Assistant to the CEO
IMPACT
Phone: (202) 393-1147
Fax: (202) 393-1148
E-mail: edarby@impact-net.org

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