Ironworker Management Progressive Action Cooperative Trust

Expanding Job Opportunities for Ironworkers and their Contractors

Thank you to the over 1100 attendees at this year conference!

Just wanted to say that Mark, Michael and Stuart from FMI and Trevor from PWC did an excellent job engaging the classroom in discussion each day, and had a great program format for teaching. The information they brought forward was extremely useful now as I'm sure it will be throughout my career. This was only my 2nd IMPACT course that I have attended, I would like to commend IMPACT on organizing these events for Ironworkers and contractors alike, IMPACT always put on an amazing program, and does a very good job at making these events comfortable and welcoming to attend. I plan to attend more IMPACT events as the information is always very useful and IMPACT does a great job of finding the right instructors for the occasion. I would like to thank everyone at IMPACT for the work they do to set these events up and providing the opportunity to attend these courses.


Jacob Wicks
Chief Estimator
JCT Metals Inc.

Articulating Value: Identifying Your Competitive Advantages

Friday, December 8, 2017 (7am - 2pm US/Central)
Loews New Orleans
300 Poydras Street [map]
New Orleans, LA 70130

My Meetings

Articulating Value: Identifying Your Competitive Advantages: This 1-day hands-on workshop is focused on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customerís perspective. Why from the customer perspective? Because, if your customers can identify what sets you apart from your competition, they are more likely to choose to work with you rather than your competitors. At this one-day workshop session, participants will:

1. Develop potential competitive advantage statements that better articulate your organization's value
2. Implement a process for uncovering Competitive Advantages
3. Understand how Competitive Advantages can make sales and marketing materials more effective, including your website
4. Create a list of newly drafted Competitive Advantage statements that articulate your value to your customers
5. Practice articulating your organization's value proposition

Participants should bring copies of any marketing materials they currently use to the class, such as brochures, web pages, facebook pages, business cards, and more.

Instructors: Craig Mowrey, Smart Advantage and Brian Neff, Smart Advantage.

Related Web Pages and Sites:
Hotel Reservation Link

Registration Includes:
Breakfast - 6:00 A.M. - 7:00 A.M.
Lunch - 11:15 A.M. - 11:45 A.M.

Who Should Attend:
This course is appropriate for any individual or organization that has a desire to craft and effectively articulate your competitive advantages and the benefits these advantages can provide to your customers.

Meeting Attire:
Business Casual

Registration Fees:
These fees are available through 12/08/2017
Name Price Available To
Member $0.00   Member

Is Media Allowed?

General Hotel Information:
Loews New Orleans
300 Poydras Street
New Orleans, LA 70130
Phone: (504) 595-3300
Cut off Date: November 13, 2017

Travel Information:
The nearest airport is Louis Armstrong New Orleans International Airport - MSY.

For more information please contact:
Ms. Elaine Darby
Administrative Assistant to the CEO
Phone: (202) 393-1147
Fax: (202) 393-1148

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