Ironworker Management Progressive Action Cooperative Trust

Expanding Job Opportunities for Ironworkers and their Contractors

  • 2018 North American Iron Workers / IMPACT Conference
  • New World-Class Breakouts & Speakers
  • Registration is open
  • Secure your spot today

Just wanted to say that Mark, Michael and Stuart from FMI and Trevor from PWC did an excellent job engaging the classroom in discussion each day, and had a great program format for teaching. The information they brought forward was extremely useful now as I'm sure it will be throughout my career. This was only my 2nd IMPACT course that I have attended, I would like to commend IMPACT on organizing these events for Ironworkers and contractors alike, IMPACT always put on an amazing program, and does a very good job at making these events comfortable and welcoming to attend. I plan to attend more IMPACT events as the information is always very useful and IMPACT does a great job of finding the right instructors for the occasion. I would like to thank everyone at IMPACT for the work they do to set these events up and providing the opportunity to attend these courses.

Regards,

Jacob Wicks
Chief Estimator
JCT Metals Inc.

Articulating Value: Identifying Your Competitive Advantages


Tuesday, April 4, 2017 (8am - 5pm US/Eastern)
IMPACT HQ 4th Floor Training Room
1750 New York Ave NW [map]
Suite 400
Washington, DC 20006

My Meetings

Articulating Value: Identifying Your Competitive Advantages This 1-day, 8-hour hands-on workshop is focused on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customerís perspective. Why from the customer perspective? Because, if your customers can identify what sets you apart from your competition, they are more likely to choose to work with you rather than your competitors. At this one-day workshop session, participants will:
1. Develop potential competitive advantage statements that better articulate your organization's value
2. Implement a process for uncovering Competitive Advantages
3. Understand how Competitive Advantages can make sales and marketing materials more effective, including your website
4. Create a list of newly drafted Competitive Advantage statements that articulate your value to your customers
5. Practice articulating your organization's value proposition
Instructors Craig Mowrey, Smart Advantage, Inc. & Brian Neff, Smart Advantage, Inc. & Craig Mowrey, Smart Advantage, Inc.

Who Should Attend:
This course is appropriate for any individual or organization that has a desire to craft and effectively articulate your competitive advantages and the benefits these advantages can provide to your customers.

Meeting Attire:
Business Casual

Registration Fees:
These fees are available through 04/04/2017
Name Price Available To
Member $0.00   Member


Is Media Allowed?
No

General Hotel Information:
Hampton Inn White House
1729 H St NW
Washington, DC 20006
Phone: (202) 296-1006

Travel Information:
The nearest airports are DCA, IAD and BWI.


For more information please contact:
Ms. Elaine Darby
Administrative Assistant to the CEO
IMPACT
Phone: (202) 393-1147
Fax: (202) 393-1148
E-mail: edarby@impact-net.org

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