Articulating Value: Identifying Your Competitive Advantages
Monday, July 17, 2017 (7:30am - 4:30pm US/Eastern)
Washtenaw Community College
4800 East Huron River Drive [map]
Ann Arbor, MI 48105
Articulating Value: Identifying Your Competitive Advantages This 1-day, 8-hour hands-on workshop is focused on identifying and communicating the most important element of successful competition - your measured competitive advantage - from your customerís perspective. Why from the customer perspective? Because, if your customers can identify what sets you apart from your competition, they are more likely to choose to work with you rather than your competitors. At this one-day workshop session, participants will:
1. Develop potential competitive advantage statements that better articulate your organization's value
2. Implement a process for uncovering Competitive Advantages
3. Understand how Competitive Advantages can make sales and marketing materials more effective, including your website
4. Create a list of newly drafted Competitive Advantage statements that articulate your value to your customers
5. Practice articulating your organization's value proposition
Instructors: Craig Mowrey, Smart Advantage and Brian Neff, Smart Advantage.
Who Should Attend:
This course is appropriate for any individual or organization that has a desire to craft and effectively articulate your competitive advantages and the benefits these advantages can provide to your customers.
These fees are available through 07/17/2017
|Member (Refundable Upon Completion)||$100.00||
Cancellation and Other Policies:
Contractors, please note that you must pay a $100 refundable deposit to attend this class. Upon your completion of the course your deposit will be mailed back to you or your organization.
You may cancel with at least 14-days notice and receive a deposit refund. Cancellations with less than 14-days notice and No Shows will forfeit the deposit.
Please contact IMPACT at firstname.lastname@example.org or (800) 545-4921 if you have any questions.
Is Media Allowed?
General Hotel Information:
Extended Stay Detroit/Ann Arbor
Holiday Inn Express Ann Arbor
Holiday Inn Ann Arbor
Comfort Inn University South
All these hotels are near the Briarwood Mall
The nearest airport is Detroit Airport (DTW).
Ms. Elaine Darby
Administrative Assistant to the CEO
Phone: (202) 393-1147
Fax: (202) 393-1148